Press Releases

i-Cue Design introduces a universal mobile web solution for "instant" buying —no app required
Making shopping easier on the mobile web is where the winning online vendors will find their gold, not in forcing shoppers to download and maintain apps.

i-Cue Design Adds EVP Marketing & Business Development to its Management Team
High-Tech Veteran to Focus on Strategic Partnerships for i-Cue Design’s mcommerce Acceleration Technology

News

Here's a small collection of recent articles focusing squarely on key elements to improving the mobile shopping experience.

Jan. 30, 2012 - Consumers ignore most apps on their smartphone.
"Our love for apps, it tuns out, is fleeting. ...80% to 90% are eventually deleted.'"

Jan. 16, 2012 - Survey: Only 4% of consumers prefer mobile apps when shopping.
"...despite the 'amount of time and attention being invested in the industry,' there is a 'surprisingly low preference of the use of apps as a way to engage and purchase through various mobile channels.'"

Nov. 10, 2011 - Focusing on the wrong benchmark for mobile commerce?
"...The emergence of a walled-garden approach to smartphone custom apps, which made their content inaccessible to mobile search, also inhibited the growth of mobile commerce."

June 20, 2011 - Getting Started: A Brand Marketer's Guide to the Mobile Web and Mobile Apps, Not an Either/ or Proposition
"While to marketers, it may seem that a distinct choice between focusing on one mode or another should be made, the reality is that consumers have voted on this issue with their phones: consumers do both and marketers need to do parallel path development."

June 3, 2011 - The dirty little secret about mobile apps
"...After the first session, mobile app usage goes way down, becoming almost non-existent by day 90."

May 10, 2011 - Ten key mobile commerce best-practice tips
"...Start with a mobile Web site, graduate to an application. Consumers naturally gravitate to the Web, so make sure that a mobile site is a top priority."

April 28, 2011 - Shoes.com: 85pc of purchases come from mobile Web, not apps
"A Brown Shoes Co. exec at the Mobile Shopping Summit said that 85 percent of mobile purchases come from the shoes.com mobile site and not its applications, proving that retailers should focus on having a Web presence before jumping on the app bandwagon."

April 25, 2011 - Site testing is a must with growing acceptance of mcommerce: experts
"As consumers become more open to mobile commerce, retailers and brands need to work on ensuring that the mobile site experience matches that of the desktop PC."

April 25, 2011 - Half of US consumers shop with mobile devices: study
"The needs of light mobile shoppers are not being met, according to Arc Worldwide. With these very different types of mobile shoppers, brands should build both a mobile Web site and apps."

April 20, 2011 - When creating a tablet strategy, don't forget the browser
"Forrester Research finds that tablet owners use sites more than apps."

March 23, 2011 - Mobile site performance matters -- a lot
"A mobile site should give consumers access to what they want and it should give it to them fast."

Feb. 2011 - Mobile Commerce Outlook 2011 (Web design section, p. 42)
"Retailers understand the importance of offering a unique mobile-optimized Web site that looks elegant cross all popular smartphone platforms and creates a mobile shopping experience for the broadest set of customers."

Dec. 27, 2010 - Why a mobile app does not make sense
"...as a category, mobile applications have an inevitable shelf life because, quite frankly, they cause marketers to spend too much time and money with unpredictable returns."

2010 Mobile Marketing White Paper from Adobe - What Mobile users Want
"...When given a choice, the majority of those surveyed (67%) strongly prefer using mobile websites over mobile apps for all shopping-related activities..."

Dec. 21, 2010 - Too many luxury brands rely solely on apps for mobile strategy
"Too many luxury brands are relying only on a smartphone application for their mobile marketing strategy,” said Lindsay Woodworth, director of marketing at 2ergo. “Too few luxury brands and retailers are selling via the mobile Web."

Nov. 29, 2010 - QVC delivering strongest user experiences on mobile Web: Gomez
"Retailers QVC and Newegg should be applauded for closing the performance gap that exists between the mobile and traditional PC Web worlds and for which consumers have diminishing tolerance and patience, according to Gomez."

Nov 3, 2010 - How quickly should an m-commerce site download?
"People do not show much patience for mobile site downloading. In fact, a recent study from web and mobile web performance firm Gomez found that many mobile web users expect sites to download at least as fast or even faster than conventional sites on PCs."

Oct. 2010 - Adobe Scene 7 - Mobile Experience Survey "We believe consumers do not prefer apps over browsers to access content partly because they like the convenience of simply typing their queries and destinations right into the browser, compared to frequently searching for applications, then downloading them from an app store. ... Moreover, most consumers have a limited appetite for the number of applications they are willing to download and maintain on their devices."

July 1, 2010 - Four reasons why the mobile Web is key to everything
"Applications undoubtedly provide compelling and engaging experiences for consumers, which make applications compelling for marketers. But the mobile Web is key to everything mobile for consumers and marketers for four primary reasons."

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