Press Release - May 5, 2011
i-Cue Design Adds EVP Marketing & Business Development to its Management Team
High-Tech Veteran to Focus on Strategic Partnerships for i-Cue Design’s mcommerce Acceleration Technology
SAN FRANCISCO, May 5, 2011 i-Cue Design , Inc., the company that offers the only truly
"instant-add" method for shopping online, announced today that seasoned high-tech veteran Michael
Darnaud has joined the company. As Executive Vice-President of Marketing and Business Development,
Darnaud will lead the current thrust to develop technology alliances and strategic partnerships with major
m-commerce retailers or providers of online shopping cart subscription services.
"i-Cue Design’s strength so far has been its compelling and unique technology doing more to increase the
potential speed and pleasure of browsing and shopping than any existing cart technology, especially on
the mobile web. I’m looking forward to forging the unions that will get this acclaimed technology known
and deployed on the mobile Internet and make it a commercial as well as a technological success," said
Mr. Darnaud from his home in San Francisco, CA.
Mr. Darnaud draws on over 20 years of management experience in Business Development, Sales and
Product Marketing. He most recently served as Principal at LookIt, Inc., a Business Development
consultancy. While there, he worked with a number of early-to-late stage startups in mobile software,
payments and supply chain management, focusing on growing revenue opportunities. He also headed up
Sales and Business Development at Kenai Systems (Web services security company, acquired by Forum
Systems) and Brixlogic (Web services applications, acquired by Diebold). While at Whistle
Communications, he launched the company’s successful expansion in the Asia-Pacific realm prior to the
company’s buy-out by IBM in 1999. Mr. Darnaud also worked for British Telecom in the United States and
France for seven years, in various Product Management and Strategic Marketing capacities. He holds an
MBA in International Marketing and Finance from INSEAD, an Engineering degree in
Telecommunications and a BA in Economics from the Sorbonne.
"We are very pleased to have a seasoned professional like Michael on board," said Susan Pottish, CEO
of i-Cue Design. "We look to him to build a strong presence among our valued strategic partners and
target customers on a worldwide basis."
Darnaud will be responsible for ramping up and managing the company’s efforts to become a leading
provider of technology to m-commerce companies. Target partners include major m-commerce retailers
or providers of online shopping cart subscription services.
About i-Cue Design’s Technology
i-Cue Design offers the only truly "instant-add" method for shopping online, and does more to increase the
potential speed and pleasure of browsing and shopping than any existing cart technology, especially on
the mobile web. Because it operates on the vendor’s web page the i-Cue "instant-add" benefits vendors
and shoppers alike: it works on any computer, any mobile device, any platform—in effect, any website
accessed with a browser, with no need for a downloadable app. Its primary value is in removing waiting
time, unrequested page changes and interruptions while shopping, before checking out.
About i-Cue Design
i-Cue Design was founded in 2007 and is headquartered in San Francisco, California, with R&D activities
located in Ukiah, California. i-Cue Design provides a patented technology to enhance online shopping, in
particular from any mobile device. i-Cue Design was selected as a finalist for MobiTechFest 2011
conference, which aims to select the most innovative and disruptive startups, predicted to make a
profound impact on the wireless/mobile marketplace and influence the way we live, work and
communicate.
Please contact us for more information.
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