Products
Research suggests that the more a person enjoys their online shopping experience, the more they buy and return to a website. Research also shows that enjoyment always has one defining characteristic: speed. The faster the better.
i-Cue Design’s patented "One-Click cart" technology makes common online shopping tasks—"add", "delete", "change quantity"--virtually instantaneous on any website no matter what kind of device or internet connection is being used, mobile or non-mobile. It also eliminates the need for forcing shoppers to see a “view cart” page or box, or to click “continue shopping” or “back”, all of which interrupt the pleasurable flow of browsing and making fast, easy choices.
It’s so natural and intuitive, it’s easy to miss the technological breakthrough.
Aspects of the "One-Click cart" may seem simple, even familiar, but it’s actually so different from any other cart solution that it’s easy to miss just how unique it is—because it happens so fast.
Don’t miss it! Try it. See if you notice how much didn’t happen while you were browsing and shopping—how many "view cart" pages you didn’t have to see, or how many boxes didn’t pop up to tell you that you just added or deleted something, or how many clicks to "continue shopping" or go "back" you didn’t have to make, and so on.
The time-saving an i-Cue Design cart can give a mobile web shopper is an average of 3-5 seconds for every "add", "delete", "change quantity", and another 3-5 seconds for every “continue shopping” or “back” button they would ordinarily be required to click.
Even for e-retailers who already have an app or two, incorporating the instantaneous i-Cue technology into their mobile web site will give their first time visitors a shopping experience as fast and enjoyable as a well-designed app. In fact, design features of the i-Cue technology can be integrated into an app. Finally, and perhaps surprisingly, the virtues extend across desktop websites, too, where the shopping experience is often interrupted by pop-ups, extra clicks, and unrequested visits to "view cart". That’s why the “One-Click cart” offers such an elegant bridge between desktop and mobile commerce—it enhances both and can give customers a familiar interface across all devices and platforms.